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l’Area 1 che è quella più importante in termini in terms of sales and which records -0.2% by value,
di vendite e che registra -0,2% a valore. shows a slight downturn. Area 3, on the other hand,
L’Area 3 invece registra il trend peggiore con il -2,1%. records the worst trend with -2.1%.

Sales Location Valore / Sales Location Value
AT 27 OCT 2019 AT 25 OCT 2020 Delta p.ti
DM Area 1 20,0 19,4 -0,6
DM Area 2 13,4 13,2 -0,2
DM Area 3 12,2 11,9 -0,3
DM Area 4 12,7 12,6 -0,1
IT Italia Iper 25,2 23,3 -1,9
IT Italia Supermercati 26,3 26,8 0,6
IT Italia Liberi Servizi 6,8 7,0 0,2
IT Italia Discount 7,9 8,6 0,8

In termini di canali, la distribuzione moderna In terms of channels, modern distribution
(Ipermercati, Supermercati e Liberi Servizi) (hypermarkets, Supermarkets and Self Services)
perde il -1,8% a valore a causa degli loses -1.8% by value due to Hypermarkets
Ipermercati (-7,4%), mentre crescono (-7.4%),while Supermarkets (-2.3%)
Supermercati (-2,3%) e Liberi Servizi (+3,0%). and Self-Services grow (+3.0%).
In generale, l’importanza della distribuzione In general, the importance of modern
moderna per il fatturato totale della distribution for the total sales of the
categoria cala ancora dal 58,3% al 57,1%. category falls again from 58.3% to 57.1%.
Estremamente positivo il Discount, Discount is extremely positive,
che ha un peso ancora limitato al 8,6% which still has a limited importance
ma cresce del +10,2% a valore e registra of 8.6% but grows by +10.2% by value Nielsen Holdings plc (NYSE: NLSN)
un aumento sia del prezzo medio and records an increase both in the average is a global measurement and data
analytics company that provides
a volume che del prezzo medio a confezione. price per volume and the average price per unit. the most complete and trusted
L’intensità promozionale è invece in calo in tutti Promotional intensity, on the other hand, view available of consumers
i canali nonostante sia ancora molo alta negli is dropping in all the channels although and markets worldwide.
Nielsen is divided into
ipermercati (55,7%). it is still very high in hypermarkets (55.7%). two business units.
Nielsen Global Media provides
media and advertising industries
Intensity Index Volume / Intensity Index Volume with unbiased and reliable
AT 27 OCT 2019 AT 25 OCT 2020 Delta p.ti metrics that create a shared
DM Area 1 60,9 57,2 -3,7 understanding of the industry
required for markets to function.
DM Area 2 46,4 42,2 -4,2
Nielsen Global Connect provides
DM Area 3 51,5 46,3 -5,2 consumer packaged goods
DM Area 4 49,7 47,0 -2,7 manufacturers and retailers with
IT Italia Iper 62,6 58,8 -3,8 accurate, actionable information
and insights and a complete picture
IT Italia Supermercati 47,7 44,1 -3,6
of the complex and changing
IT Italia Liberi Servizi 38,5 36,8 -1,7 marketplace that companies
IT Italia Discount 22,0 20,6 -1,3 need to innovate and grow.
Our approach marries proprietary
Nielsen data with other data
Nonostante le abitudini di vita e di consumo siano Although living and consumer habits have sources to help clients around the
cambiate durante quest’anno a causa del Covid-19, changed this year due to Covid-19, the category of body world understand what’s happening
la categoria dei bagnoschiuma regge con confezioni washes holds with larger units (typical of stockpiling). now, what’s happening next, and
how to best act on this knowledge.
più grandi (tipiche di uno stoccaggio). In addition, the channel characterized An S&P 500 company, Nielsen
Inoltre, si mostra in crescita il canale caratterizzato by a more competitive price has operations in over 90 countries,
da un prezzo più competitivo (come quello dei (like that of the Discounts) is showing growth, covering more than 90%
of the world’s population.
Discount) mentre la distribuzione moderna while modern distribution is struggling For more information
fatica a causa della crisi degli Ipermercati. due to the crisis of Hypermarkets. www.nielsen.com

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