Page 7 - IGIENE & BELLEZZA
P. 7

ricerche di mercato
                                                                                                       market research





            l’Area 1 che è quella più importante in termini   in terms of sales and which records -0.2% by value,
            di vendite e che registra -0,2% a valore.     shows a slight downturn. Area 3, on the other hand,
            L’Area 3 invece registra il trend peggiore con il -2,1%.  records the worst trend with -2.1%.


                                                    Sales Location Valore / Sales Location Value
                                               AT 27 OCT 2019      AT 25 OCT 2020      Delta p.ti
             DM Area 1                              20,0                19,4             -0,6
             DM Area 2                              13,4                13,2             -0,2
             DM Area 3                              12,2                11,9             -0,3
             DM Area 4                              12,7                12,6             -0,1
             IT Italia Iper                         25,2                23,3             -1,9
             IT Italia Supermercati                 26,3                26,8             0,6
             IT Italia Liberi Servizi               6,8                 7,0              0,2
             IT Italia Discount                     7,9                 8,6              0,8


            In termini di canali, la distribuzione moderna   In terms of channels, modern distribution
            (Ipermercati, Supermercati e Liberi Servizi)   (hypermarkets, Supermarkets and Self Services)
            perde il -1,8% a valore a causa degli         loses -1.8% by value due to Hypermarkets
            Ipermercati (-7,4%), mentre crescono          (-7.4%),while Supermarkets  (-2.3%)
            Supermercati (-2,3%) e Liberi Servizi (+3,0%).   and Self-Services grow (+3.0%).
            In generale, l’importanza della distribuzione   In general, the importance of modern
            moderna per il fatturato totale della         distribution for the total sales of the
            categoria cala ancora dal 58,3% al 57,1%.     category falls again from 58.3% to 57.1%.
            Estremamente positivo il Discount,            Discount is extremely positive,
            che ha un peso ancora limitato al 8,6%        which still has a limited importance
            ma cresce del +10,2% a valore e registra      of 8.6% but grows by +10.2% by value         Nielsen Holdings plc (NYSE: NLSN)
            un aumento sia del prezzo medio               and records an increase both in the average   is a global measurement and data
                                                                                                       analytics company that provides
            a volume che del prezzo medio a confezione.   price per volume and the average price per unit.   the most complete and trusted
            L’intensità promozionale è invece in calo in tutti   Promotional intensity, on the other hand,   view available of consumers
            i canali nonostante sia ancora molo alta negli   is dropping in all the channels although   and markets worldwide.
                                                                                                       Nielsen is divided into
            ipermercati (55,7%).                          it is still very high in hypermarkets (55.7%).  two business units.
                                                                                                       Nielsen Global Media provides
                                                                                                       media and advertising industries
                                                  Intensity Index Volume / Intensity Index Volume      with unbiased and reliable
                                               AT 27 OCT 2019      AT 25 OCT 2020      Delta p.ti      metrics that create a shared
             DM Area 1                              60,9                57,2             -3,7          understanding of the industry
                                                                                                       required for markets to function.
             DM Area 2                              46,4                42,2             -4,2
                                                                                                       Nielsen Global Connect provides
             DM Area 3                              51,5                46,3             -5,2          consumer packaged goods
             DM Area 4                              49,7                47,0             -2,7          manufacturers and retailers with
             IT Italia Iper                         62,6                58,8             -3,8          accurate, actionable information
                                                                                                       and insights and a complete picture
             IT Italia Supermercati                 47,7                44,1             -3,6
                                                                                                       of the complex and changing
             IT Italia Liberi Servizi               38,5                36,8             -1,7          marketplace that companies
             IT Italia Discount                     22,0                20,6             -1,3          need to innovate and grow.
                                                                                                       Our approach marries proprietary
                                                                                                       Nielsen data with other data
            Nonostante le abitudini di vita e di consumo siano   Although living and consumer habits have   sources to help clients around the
            cambiate durante quest’anno a causa del Covid-19,   changed this year due to Covid-19, the category of body   world understand what’s happening
            la categoria dei bagnoschiuma regge con confezioni   washes holds with larger units (typical of stockpiling).   now, what’s happening next, and
                                                                                                       how to best act on this knowledge.
            più grandi (tipiche di uno stoccaggio).       In addition, the channel characterized       An S&P 500 company, Nielsen
            Inoltre, si mostra in crescita il canale caratterizzato   by a more competitive price      has operations in over 90 countries,
            da un prezzo più competitivo (come quello dei   (like that of the Discounts) is showing growth,   covering more than 90%
                                                                                                       of the world’s population.
            Discount) mentre la distribuzione moderna     while modern distribution is struggling      For more information
            fatica a causa della crisi degli Ipermercati.    due to the crisis of Hypermarkets.        www.nielsen.com

                                                                                                                               5
   2   3   4   5   6   7   8   9   10   11   12