Page 10 - Export Hygiene & Beauty
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novità prodotti
                 new products





                                   Questo tipo di certificazione garantisce al   Certified Quality
                                   consumatore cosmetici sicuri e di qualità.   In the last few years, due to the exponential growth
                                   L’intera linea è prodotta e confezionata in Italia   in the green trend, the market has been flooded
                                   ed è dermatologicamente testata, formulata senza  with a variety of supposed organic  or “natural”
                                   ingredienti sintetici e nocivi quali: sles e sls, peg,   products without providing guarantees of the origin
                                   petrolati, parabeni, siliconi, coloranti sintetici.   of the ingredients or the content of these products.
                                   Il risultato è una gamma di cosmetici estremamente   This is the reason why Edotea, has applied for and
                                   delicati e adatti anche alle pelli più sensibili.  obtained the Cosmos Organic Certification by ICEA,
                                   I prodotti Edotea sono inoltre certificati VeganOk,   a European internationally-recognized certification
                                   non contengono nessun elemento o derivato    created to guarantee compliance with the main
                                   di origine animale affinché il consumatore   international standard for cosmetic products
                                   sia cosciente che sta facendo una scelta etica,   and adopt a common legislation concerning
                                   che rispetta ogni essere vivente.            the choice and the use of organic plant-derived
                                                                                ingredients and the content of these products.
                                                                                Cosmos Organic standard is the most stringent
                                                                                and demanding with precise formulation
                                                                                rules and strict control.
                                                                                The standard covers a stringent system
                                                                                that integrates the requirements of naturalness
                                                                                and green chemistry with the use, approval
                                                                                and control of all raw materials and
                                                                                the correct organization and management
                                                                                of the entire manufacturing process.
                                                                                This kind of certification guarantees safe
                                                                                and top quality cosmetics for the consumer.
                                                                                The entire line is manufactured and packaged
                                                                                in Italy and is dermatologically tested,
                                                                                formulated without harmful or artificial ingredients
                                                                                like sles and sls, peg, petrolatum, parabens,
                                                                                silicones or artificial preservatives.
                                                                                The result is a range of extremely delicate cosmetics
                                                                                ideal for any skin type even the most sensitive.
                                                                                Edotea products are also VeganOk certified;
                                                                                they don’t contain any ingredient of animal origin.
                                                                                Consumers are thus completely sure they are making
                                                                                an ethical choice that respects any living being.
                                   La filosofia del marchio si riflette anche
                                   sulla scelta del packaging, un elemento      The brand philosophy is also explained by
                                   comunicativo importantissimo,                the choice of the packaging, an extremely
                                   capace di accrescere il valore del prodotto,   important factor of communication able
                                   rendendolo più visibile e desiderabile.      to increase the value of the product, making
                                   Materiali, colore e design sono stati curati   it more eye-catching and desirable to consumers.
                                   nel minimo dettaglio, per attrarre           Material, color and design have been combined
                                   l’attenzione delle consumatrici              paying attention to any detail to draw the attention
                                   che si ritrovano davanti allo scaffale.      of consumers who stand in front of shelves.
                                   Eleganti astucci impreziositi da dorata lamina a   Edotea’s elegant cases are decorated with hot
                                   caldo, con uno stile grafico pulito, caratterizzato da   foil printing and have clean, simple design featuring
                                   toni naturali che rimandano ad atmosfere bucoliche.   natural shades that evoke bucolic atmospheres.
                                   Il mood naturale della linea è enfatizzato dagli   The natural mood of the line is emphasized by botanical
                                   elementi botanici che vestono i prodotti, riflettendo   decorations represented on the products, which
                                   perfettamente l’idea che si cela dietro la creazione.    perfectly expresses the idea behind this creation.

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