Page 10 - Export Hygiene & Beauty

novità prodotti
new products

Questo tipo di certificazione garantisce al Certified Quality
consumatore cosmetici sicuri e di qualità. In the last few years, due to the exponential growth
L’intera linea è prodotta e confezionata in Italia in the green trend, the market has been flooded
ed è dermatologicamente testata, formulata senza with a variety of supposed organic or “natural”
ingredienti sintetici e nocivi quali: sles e sls, peg, products without providing guarantees of the origin
petrolati, parabeni, siliconi, coloranti sintetici. of the ingredients or the content of these products.
Il risultato è una gamma di cosmetici estremamente This is the reason why Edotea, has applied for and
delicati e adatti anche alle pelli più sensibili. obtained the Cosmos Organic Certification by ICEA,
I prodotti Edotea sono inoltre certificati VeganOk, a European internationally-recognized certification
non contengono nessun elemento o derivato created to guarantee compliance with the main
di origine animale affinché il consumatore international standard for cosmetic products
sia cosciente che sta facendo una scelta etica, and adopt a common legislation concerning
che rispetta ogni essere vivente. the choice and the use of organic plant-derived
ingredients and the content of these products.
Cosmos Organic standard is the most stringent
and demanding with precise formulation
rules and strict control.
The standard covers a stringent system
that integrates the requirements of naturalness
and green chemistry with the use, approval
and control of all raw materials and
the correct organization and management
of the entire manufacturing process.
This kind of certification guarantees safe
and top quality cosmetics for the consumer.
The entire line is manufactured and packaged
in Italy and is dermatologically tested,
formulated without harmful or artificial ingredients
like sles and sls, peg, petrolatum, parabens,
silicones or artificial preservatives.
The result is a range of extremely delicate cosmetics
ideal for any skin type even the most sensitive.
Edotea products are also VeganOk certified;
they don’t contain any ingredient of animal origin.
Consumers are thus completely sure they are making
an ethical choice that respects any living being.
La filosofia del marchio si riflette anche
sulla scelta del packaging, un elemento The brand philosophy is also explained by
comunicativo importantissimo, the choice of the packaging, an extremely
capace di accrescere il valore del prodotto, important factor of communication able
rendendolo più visibile e desiderabile. to increase the value of the product, making
Materiali, colore e design sono stati curati it more eye-catching and desirable to consumers.
nel minimo dettaglio, per attrarre Material, color and design have been combined
l’attenzione delle consumatrici paying attention to any detail to draw the attention
che si ritrovano davanti allo scaffale. of consumers who stand in front of shelves.
Eleganti astucci impreziositi da dorata lamina a Edotea’s elegant cases are decorated with hot
caldo, con uno stile grafico pulito, caratterizzato da foil printing and have clean, simple design featuring
toni naturali che rimandano ad atmosfere bucoliche. natural shades that evoke bucolic atmospheres.
Il mood naturale della linea è enfatizzato dagli The natural mood of the line is emphasized by botanical
elementi botanici che vestono i prodotti, riflettendo decorations represented on the products, which
perfettamente l’idea che si cela dietro la creazione. perfectly expresses the idea behind this creation.

8